Arias Pistons 12.5:1 Compression 82mm Bore Honda B-series on 2040-parts.com

BMW seared into consumer minds: New ad technology takes ‘branding' to another level

How about this for subtlety in advertising? BMW is using flashing lights to “burn” its initials into your brain so that when you close your eyes, you'll continue to see the Bavarian company's brand. Which begs the question: Is there a better way to remember a company than to have a light-induced seizure episode?

One lap of the web: Arizona auctions edition

-- Pink was not a color offered for the Chevrolet Corvette -- a fact you're probably aware of. But one example was finished in (a rather nice, we think) shade of pink right at the factory for Harley Earl's wife. Hemmings Daily has the story on this rare car, which is heading to auction this week.

Fiat 500L Trekking goes on sale: Price from £17,095

The Fiat 500L Trekkiing (pictured) is now on sale in the UK The Fiat 500L – Fiat’s 500 on steroids – went on sale back in December (and we’ve also had the 7-seat 500L MPW revealed), and now we get the rufty-tufty version of the 500L – the Fiat 500L Trekking – arriving in the UK, and costing from £17,095, just £700 more than the equivalent 500L without the butch bits. The 500L Trekking comes with Fiat’s Traction+, a clever traction technology that gives the 500L more grip on slippery surfaces, more rugged front and back treatments, bits of black plastic cladding and a set of 17″ alloys to make it look more suited to the boot sale car park than the regular 500L. Specification is based on the 500L Lounge – which means stuff like 5″ Touchscreen, Bluetooth, Hil Hold, electric door mirrors, Cruise, Climate, auto lights and wipers, electric windows and front fogs all come in the price.